Publishers are facing a challenge that many readers don’t understand (or care about) the ad-supported economic model for the content they read, and thus installed ad blockers. In response, many publishers are imploring site visitors to turn off ad blockers by sending them pop-ups. In order to persuade readers to take action, many think that publishers should be honest in their messaging, keep it simple and remind readers that the content they are trying to access is not free.
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