WTF is acoustic fingerprinting?

Phones, tablets, TVs and devices like Amazon’s Echo are all equipped to pick up audio cues and respond, and these capabilities are becoming ever more useful in the marketing world. There are two types of audio technologies that are embedding themselves deeper into the marketer’s’ playbook: acoustic fingerprinting and watermarking. Both can be transformational in giving brands entree to people’s devices, but they can raise all sorts of privacy questions.

The post WTF is acoustic fingerprinting? appeared first on Digiday.

via Digiday

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