CMOs: ‘Technographics’ is the new demographics

GUEST: Smart businesses that recognize the value of an outside-in perspective have long analyzed attributes like demographics and firmographics in an attempt to better understand their customer base. In particular, consumer marketers have tailored messaging around characteristics like age, gender, marital status, or household income. Business-to-business marketers on the other hand, logically focus their marketing messages […]

via VentureBeat http://bit.ly/1XbMJjt

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