CMOs: ‘Technographics’ is the new demographics

GUEST: Smart businesses that recognize the value of an outside-in perspective have long analyzed attributes like demographics and firmographics in an attempt to better understand their customer base. In particular, consumer marketers have tailored messaging around characteristics like age, gender, marital status, or household income. Business-to-business marketers on the other hand, logically focus their marketing messages […]

via VentureBeat


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s