Chick-fil-A is the uber-conservative, ultra-popular fast feeder and is also one of the most popular brands on social media. It gets 35,000 interactions a day, and it deals with them in a decidedly non-corporate way. It uses the help of Unit3C, a social content group developed by its agency, Moxie, that helps the brand create content in under two to three minutes. Kristen Hunter, who heads digital marketing, said her next priority is to anticipate, not react to, real-time marketing opportunities.
The post Chick-fil-A uses data to respond to 35,000 social media mentions a month appeared first on Digiday.
via Digiday http://bit.ly/1ZsL92p