The End of Internet Advertising as We’ve Known It

Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.

My sister, a retired U.S. Navy commander, has a perfect military expression for what she does with her Sunday newspaper when it arrives: she “field-strips” it. Out go advertising inserts and other unwanted sections, sometimes before the paper even gets inside her house. Same goes for junk mail. The wheat gets in the door; the chaff goes in the bin.

via New on MIT Technology Review http://bit.ly/1NoAafj

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