Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.
My sister, a retired U.S. Navy commander, has a perfect military expression for what she does with her Sunday newspaper when it arrives: she “field-strips” it. Out go advertising inserts and other unwanted sections, sometimes before the paper even gets inside her house. Same goes for junk mail. The wheat gets in the door; the chaff goes in the bin.
via New on MIT Technology Review http://bit.ly/1NoAafj