Why Ad Blocking iPhone Apps May Have Little Impact

It’s doubtful that ad blocking apps for Apple’s iPhones and iPads will harm publishers much.

An upgrade to Apple’s mobile operating system released Wednesday brought with it apps that can block ads inside the company’s default Web browser, Safari. It also brought a storm of debate about the ethics of ad blocking and the future of online publishing.

via New on MIT Technology Review http://bit.ly/1MjEoGo

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