An expert’s forecast — Canada will have few if any print newspapers by 2025

Ken Goldstein, a leading media business analyst in Canada, has just published a grim prediction for legacy news outlets north of the border: In 2025, it is likely that there will be few, if any, printed daily newspapers.”

For good measure, Goldstein adds, “there might be no local broadcast stations in Canada” 10 years from now.

canada-papers-circWhile noting declines in advertising, classified particularly, Goldstein bases his bleak view on newspaper circulation trends (see graph).  Daily paid circulation as a percentage of Canadian households, he writes, has fallen from just under 50 percent in 1995 to 20 percent in 2014.

If those declines continue, circulation will amount to only 5 to 10 percent of households in 2025, too little, Goldstein says, “to support a viable print business model for most general interest daily newspapers.”

He adds in his August 20 paper, “Canada’s Digital Divides,”

Thus, Canada’s daily newspapers now are engaged in a 10-year race against time and technology to develop an online business model that will enable them to preserve their brands without print editions, and – even more difficult – to try to develop new kinds of economic bundles (or other kinds of economic arrangements) that will enable their online presence to maintain their current journalistic scope.

Read more

via Poynter. » MediaWire http://bit.ly/1LHnP6Q

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s