MasterCard’s Wild Plan to Authorize Purchases by Analyzing User Selfies

With each passing year, consumers continue to spend more and more time and money shopping online, both via mobile devices and the desktop. As a result, there’s also been a corresponding rise in the level of online fraud in recent years. In the latest, and perhaps most bizarre, effort we’ve seen to stem the incidence of mobile fraud, MasterCard is working on a new security scheme that would authorize online transactions by having users take a photo of their face as a means to verify their identity. Think of it as Apple’s TouchID, but with one’s face serving as the digital fingerprint. DON’T MISS: We Have Some Bad News About the iPhone 6s Speaking to CNN Money, Ajay Bhalla of MasterCard

via Tech News Headlines – Yahoo News http://yhoo.it/1JWafLX

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