110 photojournalists run National Geographic’s Instagram account

Three years ago, National Geographic started an Instagram feed. Now, it has close to 7,000 images, more than 19 million followers and recently reached its billionth like.

But guess who’s running the account? Not a social media manager, not an editor, not someone from marketing.

It’s the photojournalists — 110 of them. They each have the password. They try and give each other about an hour between posts. And they’re curating images from assignments, their lives, their travels and anything else that they choose.

“We’ve taken a completely different approach than most people when we started it,” said Sarah Leen, director of photography at National Geographic. “The idea was to give the photographers this opportunity to have a place to display the work they were doing for us or even the work they were just doing.”

It’s not a place to sell magazines or photos, she said. Read more

via Poynter. » MediaWire http://bit.ly/1ApEidY

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