Mozillans call for new moz://a logo to actually work in browsers

Mozillans call for new moz://a logo to actually work in browsers

Logo picked to represent internet roots just confuses the internet

Mozilla's logo confuses the heck outta Safari

moz:lla confuses the heck outta Apple’s Safari browser

LOGOWATCH Mozilla, sorry Moz://a’s new logo is causing problems because it doesn’t work when typed into browsers’ address bars.

As depicted at the top of this story, or here for m.reg readers), the new logo is confusing Safari. Chrome and Firefox interpret it as a search term.

Developers are sufficiently concerned about those outcomes to have added a Bugzilla thread calling for Firefox to support the logo when typed into the address bar.

And fair enough: the logo was selected because it offered a “nod to URL language reinforces that the Internet is at the heart of Mozilla.”

So much of a nod that ““I’d imagine with the new logo, a lot of people will try typing moz://a in the URL bar,” writes the thread’s initiator, Brian R. Bondy. “It currently does a search for moz://a. Easter egg waiting to happen? Or maybe another opportunity?”

Debate then considers whether typing “ moz://a” into the address bar should send users to a specific page, perhaps Mozilla’s mission statement.

Logos don’t usually result in developer debate. Enjoy this one, Mozillans moz://ans. ®

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via The Register http://bit.ly/2k9GdAB

Trump reportedly wanted tanks and missile launchers at his inaugural parade — but the military shot down the idea

Missiles are taken on trucks past a stand with North Korean leader Kim Jong Un during the parade celebrating the 70th anniversary of the founding of the ruling Workers' Party of Korea, in Pyongyang October 10, 2015.   REUTERS/James Pearson Thomson Reuters

President-elect Donald Trump’s transition team reportedly wanted to include tanks and missile launchers during the inaugural parade Friday, sources told The Huffington Post.

According to the report, Trump’s team wanted to have the military featured front and center, typically seen in parades in Russia and North Korea.

“They were legit thinking Red Square/North Korea-style parade,” a source involved in Trump’s inaugural parade preparation told the Huffington Post.

A spokesperson for the US Defense Department did not comment on requests for military equipment, the Huffington Post said, deferring inquiries to the Trump transition team. Trump adviser, Boris Epshteyn, the transition team consulted with the military "to render appropriate honors," the report noted.

In an interview with The Washington Post, Trump said he wanted the military to have a strong presence at his inauguration ceremony.

"That military may be flying over New York City and Washington, D.C., for parades. I mean, we’re going to be showing our military,” Trump said.

The armed forces are usually present at inaugurations to help with coordination and to provide music and participate in salute batteries and color guards. A total of 5,000 service members will be participate at the event.

Although Trump’s inauguration won’t include tanks, it will feature feature five military flyovers with a total of 20 planes representing each branch of the armed services, the Huffington Post’s report said, citing a Pentagon spokesman.

The last time a presidential inauguration featured a military flyover was during President Harry Truman’s inauguration in 1949.

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via Business Insider http://read.bi/2jFlnbN

Qwant, a French Search Engine, Thinks it Can Take on Google — Here’s Why by @MattGSouthern

French search engine Qwant has ambitious plans to one day beat Google at its own game. Founded just 4 years ago in 2013, Qwant has since grown to serve 21 million monthly users across 30 countries.

Qwant’s user base has grown substantially over the past year, boasting a 70% year-over-year growth in monthly users. With its recent integration with Firefox, and impending launch of a mobile app, that momentum is expected to continue.

Like search engine DuckDuckGo, Qwant’s competitive advantage is privacy. It protects users’ privacy by not tracking what they’re doing or searching for online. Qwant doesn’t use cookies, collect browsing data, or do any kind of data profiling.

So, other than privacy, what does Qwant do that sets itself apart from Google? Or even DuckDuckGo for that matter?

For one, it currently has over 31 different search categories. In addition to the standard news, images, and video categories, Qwant offers categories such as: social media, music, jobs, cars, health, and more.

The company also has a unique philosophy that artificial intelligence and digital assistants can be educated without having to collect data on users. That’s a completely different philosophy than what is shared by Google, which collects every bit of information it can about users to fuel things like Google Home and Google Allo.

Make no mistake about it, Qwant is still out to make a profit, which it does through pay-per-click advertising. Partnerships with TripAdvisor and eBay are also in the works. However, the company vows to balance turning a profit with protecting users’ privacy.

“We won’t try and lead you to a specific service instead of a better one because we would have business interests in doing so, or filter out results based on some political or commercial agenda… Our promise to the users and to the whole web community is that we are fair with everyone.”

Qwant also has measures in place to ensure it stays accountable for its promises. It has made its source code available to third-party data protection agencies so they can continually verify Qwant is not collecting data on its users.

Is all of this enough to go head to head with the reigning search giant? That’s impossible for anyone to predict at this point, but it sure has a long way to go. Qwant has quite a few hurdles to overcome. First, it needs to get more of its users to engage with the search engine on mobile. Currently, only 12% of its users search Qwant via smartphones.

Second, it needs to expand beyond Firefox. Currently, Firefox is the only browser with which you can select Qwant as your default search engine. In order to become more competitive, it has to work on being listed as a default search engine for Chrome and Safari as well, which it sounds like Qwant is working on. Big things could be in the works for this French search engine in 2017.

via Search Engine Journal http://bit.ly/2k71Nlo

Confessions of a copywriter: ‘People get promoted for agreeing with the boss’

Along with the rise in social media roles has come a devaluation of the once-revered copywriter. In this edition of Confessions, we talk to an anonymous senior copywriter at a small agency with over a decade of experience about his role, what’s changed — and why it seems everyone is just copying each other now.

What is the biggest problem at agencies right now?
One thing I see at my small agency is that we’re run by people who don’t have a strategy for the company as a whole. The conference they’ve most recently attended becomes the thing du jour.

Like, a few months ago, they went to a conference where they talked about personality tests. So, we  all did these personality tests. For two weeks it was a big deal. That’s gone by the wayside now. What happens is we just look at other people to steer us. Instead of saying who are we, what do we do well, we just look at other places.

Small agencies often tout their size as a benefit.
We’re a small agency and we do say “big guys can’t do things fast.” It’s not true. It’s arbitrary. Your size doesn’t dictate anything. Even if you only have 20 people: If five of them are D-level, you can’t say you’re the best. Sure, you can say big guys can’t do things fast. But they have account teams dedicated to clients. They have resources. I’m a copywriter, and if I’m out one day, no words are written. It’s hard for me to believe that our size is the thing that makes us special.

How does it work with clients?
Agencies recommend things for clients that we don’t do ourselves. We’ll make it imperative that a client should have a blog. But we barely have a blog — we don’t make it a priority. Nobody reads it. It’s hard for us to recommend something that a client can believe in.

So are clients looking to you for that, though?
Clients want to be able to make decisions that make sense and are justifiable. If someone came to their boss and said, “I know you want to be on Facebook, but I’m going to go put it somewhere else,” that’s a lot harder to sell than “I’m going to put this money to targeted Facebook ads,” even though stats show it’s not effective. That’s because it’s easy to justify. So much of what we do is easy to justify. That may not be the most effective, but nobody is going to ever be fired for saying “I’m doing a Facebook ad.”

It’s true inside agencies too. People get promoted for agreeing with the boss and saying buzzwords and all the right things. Cynics and those who disagree don’t get promoted. I see people elevated at the agency now where those people never any dissension with the higher team. So it’s easy for them to get a seat at the table.

It feels like there is a disconnect between why people enter the industry and what they find when they get there.
For some of the people I work with, designers went to school for design. And unless you’re going to be an artist, your design work will be for an ad agency. For a writer, there are more avenues, but it’s like most people wanted to be in film and then settled for advertising. If you want to be in film, there is no next best thing. You can’t expect advertising or marketing to be a substitute for that. There is a general expectation in young creatives now, and I was like this too, that every agency produces commercials and has celebrity spokespeople on a Rolodex and they think clients will come in and hand you a million dollars all the time.

Then what happens?
Two weeks into a job you realize, the place barely does video and you’re limited to stock photography, and everything needs three levels of approval.

And there are long hours?
I don’t know, I’ve always been 9 to 5, I’ve never had nights and weekends. Which is great in one sense but I’m now a senior trying to jump. I’ve carved out comfort for myself for a while and I don’t have as much as you would like to show for it. I’m spending 40 hours a week doing stuff that will never make a dent because it’s designed to cater to a budget. I would gladly work 20 more hours a week if it meant I could work on a huge Super Bowl experience or a national spot. I would gladly trade my comfortable 40 hours of doing non-influential work in.

The post Confessions of a copywriter: ‘People get promoted for agreeing with the boss’ appeared first on Digiday.

via Digiday http://bit.ly/2jFBqGf

Milanote is the Evernote for creatives

The late Steve Jobs once said:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

And this brings us to a problem if you use Evernote. Due to the design of Notebooks, even the best hierarchal structures or tagging conventions separate these ideas into their own bucket, of sorts, waiting for the all-powerful search bar to find them at a later date. It’s a system designed to store things, not see how they work together to form a larger concept.

Milanote is different.

Like Google Keep, Milanote lets you arrange your notes in a bulletin board sort of approach. Where it differs, however, is in allowing the user to move notes to any location within the board — including off the screen. Pin an item here, add a text note there, drop in a link, a YouTube video, and connect them in whatever way you see fit using lines, arrows, or whitespace.

Unlike Keep, the bulletin board items, or notes, stay exactly where you place them. There’s no snapping in place to preordained guidelines. Instead, you’re offered complete freedom to organize, or not. Move items, or don’t. Add organizational structures, or admire the mess you’ve made while gaining a visual understanding of how your notes work together to form a bigger picture.

Milanote is currently in private beta (request early access here), and set for a public release on February 7.