Has Windows 10 fixed Microsoft’s app store woes? Not exactly

The Windows app Store situation has been miserable for a long time. Prior to the release of the Windows 10 Technical Preview, which comes with a re-designed Store (beta), Microsoft got into hot water for its Store being flooded with fake and worthless apps. They promptly purged a number of apps and have meanwhile released new policies. Has the overall situation improved? Somewhat.

The original Store was a disaster

Prior to Windows 8, the operating system had never come with an official app store. The introduction of the Windows Store fixed that oversight, bringing it up to date with modern mobile platforms, but selection was limited to compact modern apps, optimized for touchscreen devices and thus catering only to a small segment of users. Microsoft was making a bold step and possibly overestimated its immediate growth in the mobile device market.

Related: Microsoft attempts to address misleading Store apps

Windows 10 Old Store

Missing the mark in terms of target audience was aggravated by poor design choices. The horizontal scrolling found on the Windows 8 Start screen was replicated in the Store. Combined with redundant menus, hard to find sub-menus, a lack of filter options, and an overall confusing organization, the design didn’t help in making the Windows App Store attractive for anyone.

Selection was also a serious problem. Useful modern apps were scarce compared to Android or iOS. To top it off, the Store was infested with scam and fake apps. Rogue developers took advantage of the limited number of apps, as well as Microsoft’s promotion and ripped off popular brands, such as VLC or iTunes, to spread their junk and make money.

To address the lack of apps, Microsoft focused on bringing up the numbers and offered financial incentives for adding apps to their Store. This attracted more bogus developers, who not only earned money from questionable paid apps, but also got paid a bonus by Microsoft to do so. Unfortunately, Microsoft’s quality control failed, which led to an influx of terrible apps. What made matters worse is that Store data fed into the Windows search, polluting the results with futile items and giving them undeserved exposure and credibility.

The new Store is a step in the right direction

There isn’t a quick and easy fix to this mess. What Microsoft can do is lay the foundation and provide a framework for better apps. The first step is a more attractive Store.

The new Store (beta) features several design improvements. The top navigation menu is visually more pleasing. Games is now its own main category (aka Type) and a new category, Movies & TV, was added. There is a neat little notification for app downloads and a novel Downloads and installs overview. The interface now adapts more cleverly to the available space and vertical scrolling is a thing again. These details reveal how complex this re-design is.

The Store (beta) may not contain novel apps, but it does a much better job of promoting what is already there. A block of featured apps tops the interface; an attractive space for developers to have their apps highlighted.

Store Beta Featured AppsIt’s a beta version and not everything works, yet. Settings appears rather void with only an imprint and links to help, terms, and privacy statements. When you click on Purchases (previously My apps) under your account, you’ll be redirected to a Microsoft website. Some of these issues may be due to conflicts with the original Store, which is still present.

Store Beta Refine SearchOther changes seem half-baked, but potentially on the right track. You still need to scroll to the end of a category to see its sub-categories. When heading to any of the sub-categories, however, further options are listed in a sidebar on the left-hand side, making navigation a lot more efficient. Search results are automatically split up by Type (Apps or Games), then sub-categories. Hopefully, the sidebar approach and the advanced way to sort apps will be taken forward and implemented more consistently.

While especially the new Games category benefits from the sidebar approach, some sort features are now gone. You can no longer sort by newest or price or easily find free trials. What’s still missing are more granular search filters.

As mentioned above, the Store (beta) makes use of vertical scrolling. That may seem like an obvious choice, but the original Store only scrolled horizontally. While that approach is indispensable in a packed mobile interface, it makes less sense on a desktop device. That said, the new Store hasn’t gone completely vertical. The featured apps block responds to the mouse or trackpad for horizontal scrolling, while none of the other rows of apps do. Instead, they offer scroll buttons on the left and right end of the row. This is a necessary compromise because scrolling would be a mess if the mouse activated scrolling in both directions.

What’s completely new is the Movies & TV category. At this point it’s not available for preview, yet. Once it goes live, it will only be available in markets that are already enjoying Xbox Video services. A notification with Windows 10 announced that users will be able to “browse, search and purchase, and rent” material by the end of March. This strongly suggests that Microsoft is migrating these services to the new Store.

Scam apps are still an issue, but the situation has improved

After a flash of bad press regarding fake Store apps in August 2014, Microsoft quickly purged 1,500 offending items from the Store. In October 2014, they also replaced their app certification requirements with new Windows and Windows Phone Store policies. The new principles more clearly emphasize that apps may not mislead or “cheat customers, the system or the ecosystem.”


Related: 5 reasons why the Windows 8 Store is a complete mess

Polices, however, were never the issue. Previous guidelines already prohibited use of unlicensed material, such as logos, and advised that the app should provide creative value. The problem lay with the enforcement of these requirements. While Microsoft did eliminate the worst offenders, a selection of pointless paid manuals or guides remains. Thanks to the new categorization, properly categorized manuals (Books & reference) are not as prominently displayed next to the real app anymore. Unfortunately, some were sneaked into other categories.

Microsoft goes Open Source to entice developers

Microsoft’s new strategy to get apps into its Store is to open source developer tools, including components of Visual Studio and the Core .NET framework. This move supports developers who aim to make their apps available on multiple platforms.

Spurring app development alone won’t close the gap until the final release of Windows 10 this summer. To that end, Microsoft announced at Mobile World Congress 2015 that they will allow developers to publish hosted web apps to the Windows store. Packing elements of a website into an app container available through the Windows Store will enable even inexperienced developers to make their tools available on Windows. With access to universal APIs, web apps will be able to trigger notifications, interact with Cortana, or access hardware components. Web apps will function like a regular app.

Related: Can web apps boost the Windows Store? Microsoft thinks they might

The downside of web apps is that they are hosted on a remote server and they support Java. Even if Microsoft strictly enforces its app policies, these apps could open the doors to intruders.

There’s still a ways to go before the Store is worthwhile

Microsoft may be on the right track, but the Store (beta) isn’t quite there, yet. While navigation is easier, advanced search and sorting features are lacking. While a lot of fake apps have been removed, lots of junk still remains. In the end, the success of the Store will stand or fall with its selection of apps. Microsoft will have to do a little more to convince users and developers, that their platform is worthwhile.

via Digital Trends http://bit.ly/1C1HQNJ

How a genre of music affects life expectancy of famous musicians in that genre

That is from Dianne Theodora Kenny, via Ted Gioia.  Kenny notes: For male musicians across all genres, accidental death (including all vehicular incidents and accidental overdose) accounted for almost 20% of all deaths. But accidental death for rock musicians was higher than this (24.4%) and for metal musicians higher still (36.2%). Suicide accounted for almost […]

via Marginal REVOLUTION http://bit.ly/1Nt5vx2

China February mobile phone user base reaches 1.289 billion, says MIIT

There were 1.289 billion subscribers of mobile communication services in China as of the end of February 2015, slipping by 0.08% on month but growing by 4.01% on year, and 485.51 million (37.65%) of them were 3G users and 883.40 million (68.51%) were mobile Internet-access users, according to China’s Ministry of Industry and Information Technology (MIIT).

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FAA warns drone user against posting videos to YouTube

Owners of drones flying with cameras may need to be careful what they do with their footage after the flight. The Federal Aviation Authority (FAA) has sent a cease and desist letter to one drone user, ordering Jayson Hanes to stop posting videos taken from flights to YouTube, as the administration believed that these classed the drone flight itself as "commercial use."…

via Electronista | Gadgets for Geeks http://bit.ly/1BUYKlK

Gay fashion icons Dolce & Gabbana slam gay marriage, and celebrities are infuriated

elton john

You may not be hearing the name "Dolce & Gabbana" on the red carpet anytime soon.

Fusion reports fashion designers Domenico Dolce and Stefano Gabbana were quoted in an interview saying, "the only family is the traditional one. No chemical offsprings and rented uterus: life has a natural flow; there are things that should not be changed."

The statement appeared in Italian magazine Panorama.

It soon caught the attention of folks on social media everywhere, including Elton John, who took to Instagram Sunday with his comments.

Soon, the hashtag #boycotdolceandgabbana began appearing all over Twitter. Some of the more artful Twitter users Photoshopped images to go along with their tweets.

John, who has two sons with husband David Furnish, captions his Instagram photo,

How dare you refer to my beautiful children as "synthetic". And shame on you for wagging your judgmental little fingers at IVF – a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children. Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana


In 2006, it had been reported that Gabbana spoke against same-sex marriage, though Dolce and Gabbana, both gay, were formerly linked romantically until their split several years ago.

In 2013, The Telegraph asked the duo if they had ever considered marrying one another, to which they both responded"What?! Never!I don’t believe in gay marriage.”

Dolce and Gabbana

Here are some of the tweets that rolled in proclaiming the boycott against the famous designers. This one is from Courtney Love Cobain:

 One from Perez Hilton:

Even Ricky Martin:

"Glee" screenwriter Ryan Murphy and Victoria Beckham have also tweeted in support of Elton John and the LGBTQ community. 

“These designers’ horrifying views are never in fashion. Their clothes are as ugly as their hate," Murphy said. 

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