Police raid home searching for owner of Twitter account mocking mayor

Probably overkill when it comes to identifying the owner of a parody Twitter account, police searched an Illinois home and grabbed all the electronics in order to find out who’s been mocking the mayor.

The post Police raid home searching for owner of Twitter account mocking mayor appeared first on Digital Trends.

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The Sword of Damocles Early pioneering tech from 1968 is a…

The Sword of Damocles

Early pioneering tech from 1968 is a stereoscopic headmounted display created by Ivan Sutherland, the first Virtual Reality technology:

Computer graphics pioneer Ivan Sutherland models a stereoscopic display he created at Harvard using miniature TV tubes. An early application showed a three-dimensional wire-frame virtual room that users could explore by moving their heads.

I couldn’t locate a demonstration of the wireframe rooms (but if anyone knows … let me know!)

Images above are from the Computer History Museum here and here

Papers written by Ivan Sutherland from 1965 on the subject can be found here and here

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Facebook’s ‘Great Unbundling’ Will Make It Easier to Ignore the Noise (and Lame Friends)

Facebook's 'Great Unbundling' Will Make It Easier to Ignore the Noise (and Lame Friends)Facebook is "basically unbundling the big blue app," Mark Zuckerberg told The New York Times’ Farhad Manjoo this morning. Rejoice, Facebook users, that means it will be way easier to ignore, unfollow, and defriend your annoying connections. The "Great Unbundling," as GigaOm puts it, signals that the future of Facebook is less in its main app than in smaller, more specifically-focused apps. With the addition of WhatsApp and other breakaway features, you might be a regular Facebook customer without ever visiting the main site again.

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What Is DOOH? (Hint: It Has Nothing To Do With Homer Simpson)

Moving on for a moment from the hub-bub of last week, I wanted to train the rotoscope on a stealthy, neglected element of many a digital marketing plan: digital out-of-home (DOOH). It’s evolved from simple displays to immersive public environments that are networked, interactive and targetable. Emerging from a speedbump in the last recession, DOOH is poised to break out of its roadside and megamall roots and assume a position as a worthy “fifth screen,” after TV, desktop, smartphone and tablet.

DOOH is also the subject of a recent Gartner for Marketing Leaders research report written by, ahem, me: “The Fifth Screen: Understanding and Evaluating Digital Out-of-Home for Marketing” (subscription required).

So what is DOOH, and why should you care?

dooh

 Thanks for asking. DOOH refers to hardware, software and services that support the distribution of content to networked screens in public places. It generally consists of displays, a media player to push content to the display, and a content management system to organize, schedule and edit the content.

Part of the confusion about the space is its disorganized diversity. As one vendor told me recently:

[DOOH] is like the car business — it’s got everything from Teslas and Maseratis to the rust bucket over in the slow lane.

At the Tesla end of the scale, there’s a lot of intriguing innovation going on. In addition to HD and responsive touchscreens, some DOOH installations feature motion-detecting sensors, feature-recognition cameras, and various NFC or iBeacon-like transmitters.

For instance, Samsung offered song downloads via NFC for the launch of its Galaxy SIII, and Beneful created a “virtual dog park” on a wall in a NYC subway that used X-Box Kinect technology to mimic tossing a ball to a virtual critter.

As a medium for marketers, DOOH has a lot going for it. I think there are five trends fueling its growth:

  1. Technology improvements, including more off-the-shelf software and components
  2. Mobile adoption, which opens up app-to-screen and other two-way uses, which in turn can help retailers kibosh “showrooming”
  3. Ad networks like WPP’s Spafax making inventory easier to buy
  4. Measureability improvements, like Intel’s Audience Impression Metric (AIM) Suite

Finally — and somewhat strangely — consumers seem to feel more positively toward DOOH than other forms of digital marketing. A study by Kinetic worldwide and JDecaux reported that 60% of consumers had a positive perception of DOOH, a sobering 3X higher than other forms of online advertising.

There’s still challenges with DOOH, of course. It’s difficult to measure, expensive to install and maintain, has incompatible standards and systems. It isn’t nearly as scaled and targetable as other forms of digital advertising. But for a certain kind of marketer, it’s gaining status.

Now, if you’re wondering, “Is DOOH right for my plan?” I’m here to help. Check out this handy chart:

dooh-pic

At a high level, DOOH is more relevant to marketers who have a broad or mass target, nearby retail locations, higher awareness already, and a relatively simple or visually stunning message to convey. In the near future, I think a lot of marketers are going to look at the their DOOH plays and go, “Doh! What took me so long?”

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North Korean Officials Target Hair Salon Over Kim Jong-un Diss

Kimkim

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Apparently not all publicity is good publicity in the eyes of North Korea — especially when it comes to state-mandated haircuts.

A London hair salon was targeted last week by alleged North Korean embassy officials over an unflattering advertisement that features the country’s leader Kim Jong-un and his infamous ‘do, according to multiple reports.

The ad promoted a 15% discount on haircuts at the M&M Hair Academy throughout April, and aimed to be a clever way to bolster sales. It included a smiling photo of Kim, with the words "Bad hair day?" emblazoned across his chest. The ad went up on April 9, the BBC reported Read more…

More about London, North Korea, Hair, Us World, and World


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